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Why Branding Design?

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Why Branding Design?

Imagine your favorite soda. Sure you’re thinking of a color and a shape before its flavor, right? That's the power of good branding. Branding Design refers to key elements such as the logo, color palette, typography, iconography, and other design components that make a brand stand out. But most importantly, branding is how you choose to express yourself to be recognizable by your consumers. An effective brand identity is the one which customers associate with a high level of credibility and quality. This requires a team with strong communication and design skills, and we’re ready to help you to make your brand: distinct, memorable, scalable, flexible, cohesive and easy to apply.

Why is it so important?

A brand’s design represents the personality of a brand, its values, and it can be a powerful tool in shaping consumer attitudes about your brand. By using brand guidelines, you can help your audience to leave a lasting impression and make emotional connections with the brand.

What does a Brand Identity include?

Every brand needs an identity, which includes three basic elements: Logo: a strong logo captures the essence and core of your brand, helping you make your mark visible in the world. Color palette: with color you can elicit emotions. A good and assertive color palette is a great tool to differentiate your brand from the rest. Typography: this represents the tone and values of your brand. and just like with a song, it has rhythm and soul Also, we can create for your brand a variety of content and elements like: Photography
Illustration
Iconography
Brand guideline