The project involved a complete transformation of the Dr. Kids brand, starting with a modern and approachable logo redesign. Graphic elements were created to give the brand a unified look, while character designs brought the product to life, making it both educational and engaging. The packaging was carefully crafted to stand out on pharmacy shelves, paired with dynamic 2D animations to tell the brand’s story. A comprehensive brand guide ensured consistency across all touchpoints, complemented by printed marketing materials to support retail and outreach efforts. This holistic approach successfully positioned Dr. Kids as a fresh, friendly, and memorable brand in the pharmaceutical industry.
Hygenic, Safe and Easy to use
Dr. Kids
An exciting project for a pharmaceutical company, the Dr. Kids redesign focused on capturing the attention of millennial parents with a fresh, friendly, and approachable brand identity. The project included a complete overhaul of the logo, creation of unique graphic elements, character design, and 2D animations. Additionally, I designed packaging and developed printed marketing materials, all tied together with a comprehensive brand guide.
What makes this project truly special is its impact—seeing the product on pharmacy shelves like Walgreens was incredibly fulfilling. The new identity not only stands out but effectively communicates the product’s hygiene, safety, and ease of use in an engaging and memorable way.
Task
Strategy
Redesigned the brand to create a fresh, friendly, and appealing identity for millennial parents.
Design
Logo redesign.
Character design.
Packaging design.
2D animation.
Printed marketing materials.
Fused with
logoscorp.com
Brand Guide
Developed a comprehensive brand guide to ensure consistency and cohesion across all visual and marketing elements.
Character Design
Created engaging characters to bring the brand to life, making it more relatable and educational for the target audience.
Package Design
Designed eye-catching and functional packaging that stands out on shelves while reflecting the brand’s approachable identity.
The challenge
A Cleaner, Friendlier, and Memorable Brand
The goal was to redefine the brand with a fresh, approachable, and memorable identity that would resonate with millennial parents while standing out in a competitive market. This required creating a visual language that felt both modern and friendly, ensuring the product’s appeal and accessibility.
Brand Guidelines
A comprehensive brand guide was developed to ensure consistency across all touchpoints. It defines the visual and messaging standards, including logo usage, color palette, typography, and character design, creating a cohesive and memorable brand identity.
Colour
Palette
A vibrant and versatile colour palette was designed to reflect the brand’s approachable and friendly identity. The palette ensures consistency across all applications, enhancing the visual impact and recognizability of the brand.
Retail Display Materials
Designed impactful Point-of-Purchase (POP) materials to enhance brand visibility and engagement at retail locations. These materials effectively communicate the brand’s identity while driving customer interaction and recognition.
Character Design
Created vibrant and engaging characters to bring the brand to life and make it more approachable for the target audience. These designs were carefully crafted to add personality, foster relatability, and create a memorable connection, enhancing the overall brand experience.
Package Design
Developed eye-catching and functional packaging that stands out on shelves while communicating the brand’s approachable and family-friendly identity. The designs incorporate playful characters and vibrant colors to connect with millennial parents and ensure brand recognition in competitive retail environments.
cEvents Material
Designed impactful booth displays and promotional materials that highlight the brand’s playful and approachable identity. From engaging visuals to cohesive messaging, every element was crafted to attract attention and create memorable experiences at events.
