De Lejitos Te Quiero
Cuidate - Cuidame
In 2020, I had the opportunity to work on a Covid-19 awareness campaign promoted by Mercy Corp and executed by Alta Communication.
Our goal was to reach the young Puerto Rican population in a fun and engaging way, and to help educate them on how to reduce the risks of contagion from this dangerous viru
Task
A creative project bridging design and social awareness and Produced animations with a stop-motion-inspired style, incorporating digital collage aesthetics reminiscent of magazine cutouts to bring a fresh, engaging vibe.
Strategy
Photocomposition
Detailed Animation
Design
Logo Design
Digital Design
Motion Graphics
Fused with
Alta Communication
Logo Design
A modern and dynamic logo representing care and mutual responsibility, using circular arrows to symbolize connection and unity.
Digital Design
Bold and vibrant visuals optimized for social media, designed to engage Puerto Rico’s youth with a fresh and relatable aesthetic.
Motion Graphics
Stop-motion-inspired animations with a magazine cutout style, bringing the campaign’s message to life in a playful, impactful way.
The Challenge
To reach the young Puerto Rican population in a fun and engaging way, and to help educate them on how to reduce the risks of contagion from this dangerous virus
To connect with Puerto Rico’s younger generation during the height of the 2020 pandemic through creative, engaging content. The goal was to encourage responsible actions to reduce the spread of COVID-19 while educating them on the importance of protecting the most vulnerable members of society.
Photo
composition
Designed eye-catching visuals inspired by magazine-style cutouts, blending bold typography and layered imagery. This unique style created an approachable and relatable look, tailored to capture the attention of social media audiences while reinforcing the campaign’s core message.
Digital Design
Developed vibrant, platform-specific assets for Instagram and other social media channels. Each design featured dynamic layouts, fresh color palettes, and clear messaging, ensuring the campaign resonated with young audiences and stood out in their crowded feeds.
Animation
Created smooth 2D animations inspired by stop-motion techniques, using playful movements and engaging transitions. These animations brought the campaign to life, combining a handcrafted look with modern storytelling to effectively deliver its educational and impactful message.
