Develop an animation-first approach to highlight key benefits.
Inspired by the Mobiel Gaming Community
Atlanticus
Atlanticus partnered with us to create an engaging animated video that promotes their credit card product, highlighting its unique features and benefits. Designed to captivate the mobile gaming community, this project combined immersive character design, dynamic environments, and motion graphics to deliver a memorable and impactful visual story.
Task
Create a captivating animated video that connects with the mobile gaming audience, showcasing Atlanticus’ credit card features in a visually engaging way.
Strategy
Design
Character Design
Motion Graphics
Motion Graphics
Fused with
Designity.com
Brief
A comprehensive understanding of project goals, audience insights, and deliverable expectations laid the foundation for the animation process.
Moodboard
Developed a vibrant visual style inspired by the gaming culture, combining dynamic elements to capture the audience’s attention.
Story Board
Crafted a sequence of scenes to ensure a seamless storytelling flow, blending visuals and messaging with precision.
Design Board
Designed isometric assets, ensuring consistency in visual aesthetics and alignment with the brand’s tone and style.
Motion Graphics
Integrated animations to create an engaging narrative, enhancing the promotional message with fluid transitions and dynamic effects.
The challenge
To promote the 3%
cash-back rewards
suitable for less-than-perfect
credit benefits of our
Atlanticus client.
To craft an engaging campaign that highlights Atlanticus’s 3% cashback rewards, tailored for customers seeking credit solutions with flexibility and trust.
Let me know if you’d like further refinements or edits!
Style Finding
Mood Board
A visual exploration to align the creative direction with the brand’s values and the campaign’s goals, ensuring consistency and appeal.
Story Board
A structured sequence of visuals and scenes to map out the narrative flow, ensuring clarity and alignment with the campaign’s objectives.
Design Board
A comprehensive visual layout showcasing the conceptual framework, color schemes, and design elements to align the project’s aesthetic direction.
Animation
Bringing ideas to life through dynamic and engaging isometric visuals, crafted to captivate and communicate effectively across digital platforms.
