Logo redesign, building the pillars to make a brand.
Guide for the correct use of the logo and maintain a strong brand.
We create templates attached to the look and feel of the brand, reinforcing the identity.
Uniformity and coherence in the visual communication of a brand is vital, that is why all networks must have the same look
We look for two possible ways to get to transmit the correct message and that in turn, the logo is memorable and dynamic, making several sketches by hand.
Having the two main ideas, we decided to create several digital sketches, giving each one personality and presence. Showing the client 3 different versions for them to choose from.
When the client chooses the option with which he identifies the most, we create a presentation showing the different versions of this logo, use of color, a small guide to use the brand, in order to continue to the next step.
