moodboard, storyboard, design board, leveraging AI-generated assets and motion graphics to highlight the brand’s key messages.
A visual journey powered by AI, storytelling, to bring
Global Lead to life
This project spanned approximately two and a half months and involved a full creative production workflow. Using AI-powered image generation, I trained the system to create two consistent characters that carried the story throughout the video. The process included developing a detailed script, designing supporting visual elements, and building a coherent visual style through moodboards, storyboards, and design boards.
To bring the narrative to life, I collaborated with a professional voiceover artist, integrated AI-generated assets with motion graphics in After Effects, and carried out advanced video compositing to merge all elements seamlessly. The production also included audio editing, sound design, and final video editing to ensure a polished and engaging experience.
The result was a dynamic animated video that showcased Global Lead’s vision with innovation, consistency, and storytelling impact.
Task
Create a captivating animated video that connects with the audience, showcasing Global Lead’s vision through a visually dynamic and AI-enhanced storytelling approach.
Strategy
Design
Character creation with AI, consistent visual style, dynamic environments, and After Effects integration to deliver a seamless and impactful narrative.
Fused with
globalleadlatam.com
Brief
Defined project goals, target audience, and the narrative structure to guide the creative process.
Moodboard
Explored visual references and graphic styles to set the tone, atmosphere, and design direction.
Style Exploration
Refined graphic aesthetics and visual language to ensure brand alignment and storytelling consistency.
Storyboard
Mapped out the sequence of scenes and camera flows, translating the script into a visual plan.
Design Board
Created AI-generated characters and graphic assets, ensuring consistency in style and visual identity.
AI Images
Developed unique and consistent characters using AI image generation tools, trained for continuity.
AI Video
Generated and integrated AI-powered video elements to add realism and fluidity to the animation.
AI Editing
Enhanced and refined sequences with AI-assisted video editing, speeding up the production workflow.
Motion Graphics
Brought all elements together with dynamic transitions, visual effects, and After Effects compositing to deliver the final animated video.
The challenge
Turning imperfect AI outputs into a polished, engaging story
To create a consistent set of AI-generated characters that could carry the narrative across the entire video. One of the biggest hurdles when working with artificial intelligence was overcoming distortions in hands, faces, and proportions, ensuring that each frame looked natural and cohesive. Beyond character consistency, the project required the development of a detailed script and story structure that would align with the brand’s goals and deliver a smooth, engaging flow.
Style Finding
Mood Board
A visual exploration to align the creative direction with the brand’s values and the campaign’s goals, ensuring consistency and appeal.
Story Board
A structured sequence of visuals and scenes to map out the narrative flow, ensuring clarity and alignment with the campaign’s objectives.
Design Board
A comprehensive visual layout showcasing the conceptual framework, color schemes, and design elements to align the project’s aesthetic direction.
Animation
Bringing ideas to life through dynamic and engaging isometric visuals, crafted to captivate and communicate effectively across digital platforms.
